Digital products that don’t sell well
Everyone talks about digital product success stories. People love the idea of making a digital product once and selling it forever. But not all digital products are created equal, and some struggle to sell no matter how good they look on paper. Too generic products One common issue is making something too generic. Another “productivity ebook” or “Instagram guide” without a very specific angle is going to fight for attention in an already crowded space. If people can’t immediately see what makes it different, they’ll default to something more familiar. Price-performance disappointment Another problem is misalignment between price and perceived value. A lightweight checklist marketed like a premium course can feel disappointing, even if it’s technically useful. On the flip side, deeply researched resources sometimes get undervalued because they’re not presented well visually, or they hide their best outcomes behind vague descriptions. Complicated product format There are also formats...