Digital products that don’t sell well

Everyone talks about digital product success stories. People love the idea of making a digital product once and selling it forever. But not all digital products are created equal, and some struggle to sell no matter how good they look on paper.

Too generic products

One common issue is making something too generic. Another “productivity ebook” or “Instagram guide” without a very specific angle is going to fight for attention in an already crowded space. If people can’t immediately see what makes it different, they’ll default to something more familiar.

Price-performance disappointment

Another problem is misalignment between price and perceived value. A lightweight checklist marketed like a premium course can feel disappointing, even if it’s technically useful. On the flip side, deeply researched resources sometimes get undervalued because they’re not presented well visually, or they hide their best outcomes behind vague descriptions.

Complicated product format

There are also formats that are hard to move unless you have a very loyal audience: super long, text‑heavy PDFs with no clear structure, or massive bundles where buyers can’t tell what’s actually inside. People want things they can use quickly — not just large files sitting in cloud storage.

Talk to your customers

Instead of guessing, it’s often better to talk to potential buyers before building. Ask what they’ve already tried, what they’re tired of, and what they wish existed. That information can help you skip the types of digital offers that are already failing quietly in your niche and move closer to genuinely better product ideas that solve real problems.

Sometimes, the difference between a product that sits on the shelf and one that steadily sells isn’t how “advanced” it is — it’s how clearly it solves one specific problem for one specific type of person.

Comments

Post a Comment

Popular posts from this blog

How to Make Money with AI (Without Being an Expert Coder)

Everywhere you look, people are talking about AI — but most folks still think it’s some mysterious, out-of-reach tech. The truth is, you don’t need a PhD or years of coding experience to use AI in ways that actually make money. With the right tools and a little creativity, you can build side hustles or even small businesses around it. I’ve been diving into this lately, and the opportunities are honestly overwhelming. But instead of getting lost in the noise, here are some of the most practical ways you can put AI to work for you. Create and Sell Digital Products with AI One of the simplest entry points: use AI to help create ebooks, guides, templates, or prompts. People are buying digital downloads every single day because they want shortcuts and done-for-you solutions. Digital products have become one of the most reliable ways to make money online , and AI tools make the process even more accessible. They can handle the first draft, generate images, or automate formatting, leaving...
Read more

Turn Your Passion Into Profit A Guide to Selling Your Skills Online

You have a skill. Maybe you're a fantastic baker, a coding wizard, or a master gardener. You've poured hours into your craft, and you're good at it. But there's a little voice in your head wondering, "Could I turn this passion into something more?" The answer is a resounding YES. The internet has opened up a world of possibilities, making it easier than ever to share your talents and make a real income from them. But where do you even start? It can feel like a huge, confusing puzzle. That's where this guide comes in. We're going to walk you through a simple, step-by-step plan to build a real business you can be proud of. We'll show you how to sell online in a way that feels authentic to you. Ready to turn your skills into a thriving business? Let's do this. The first step is to transform your practical skill into something people can actually buy. This can take a few different forms, and the best path for you depends on your goals and how you ...
Read more

Where to post your blog if you actually want to sell digital products

Image
You wrote a blog post. It's smart, helpful, and packed with value. Now what? If your goal is to sell more digital products , publishing your post is just step one. What you do after you hit “publish” matters even more. The internet is loud—your content needs a plan to get seen by people who are ready to buy. Here are five places you should be sharing your blog posts to boost visibility and drive real sales. Your Email List (Yes, even if it's small) This is your most warmed-up audience. They already know you, trust you, and signed up for more. Share your blog post as a value-driven email : Highlight one major takeaway Tease the rest of the content Link back to the full post Then, subtly remind them of the digital product that relates to the blog topic. No hard sell needed—just a clean CTA (call-to-action) like: “Want to go deeper? Grab the [product name] toolkit that goes with this post.” Pro tip: Add a short “PS” link to the product at the bottom of the email t...
Read more